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We are StrategicandTacticalMarketing.com for a reason!!!

When you combine Strategic Marketing and Tactical Marketing, you get StrategicandTacticalMarketing.com, the ONLY combination that enables you to Dominate Your Market!

Let me explain…

You see, Strategic Marketing is what you say and how you say it.  It’s the content of your marketing message.

And Tactical Marketing is the method of applying the strategic marketing plan as in lead generation, placing media, creating marketing tools, implementing, and the follow-up system. It’s the medium of your marketing message.

Did you know that 99.9% of ALL marketing FAILS because it doesn’t address both aspects of marketing ….. Strategic and Tactical marketing??!!

The distinction between Strategic and Tactical Marketing is huge. Most people mistakenly assume that when you talk about marketing that you’re automatically talking about, placing ads, generating leads, sending out mailers, attending trade shows, creating brochures, implementing a follow-up system, and so forth with is only Tactical marketing.

They fail to realize utilize strategic marketing which is the other side of the coin.  What you say, how you say it, and who you say it to.  And this is actually the more important aspect …. The message, not how you get that to your audience.